The demo everyone loved and no one signed.
The NorthBeam call felt great. Marc laughed at the jokes, nodded at every feature, said this is exactly what we've been looking for. The rep logged it as a win and moved on to the next thing.
Then the verdict landed.
Sofia, the one who signs, had spoken for a fraction of the call. Pricing interest came up twice and nobody owned it. And the follow-up? Promised for the third time, sent zero times. The call that felt like a win was quietly stalling.
You're winning the demo and losing the decision. Marc loved it. Marc doesn't hold the budget. Get Sofia in the room, and send that follow-up today.

