the origin story ✦

Built by someone
who hated meetings.

Heidi didn't start as a product. It started as a grudge against the most wasted hour of the workday, and a refusal to accept that a transcript was the best we could do.

The human
The copilot

One founder who lived in meetings. One copilot with an ego, built to make sure none of them are wasted again.

Why Heidi exists.

The problem

Meetings were eating the job.

Back-to-back calls, half of them avoidable, all of them leaking decisions the second they ended. The real work didn't happen in the meeting, it happened in the scramble afterward, trying to remember what was actually agreed. That tax compounds every single week.

The take on note-takers

A transcript just documents the damage.

Otter, Fathom, the rest, they're stenographers. They write down your mistakes in perfect detail and hand them back after it's too late to fix anything. A wall of transcript isn't help. Knowing what to say while you can still say it, that's help.

The bet

So I built a copilot that acts.

Not another note-taker. A teammate that preps you before, coaches you during, and cleans up after, drafts the follow-up, flags the cooling deal, does the busywork while you sleep. You stay in control. She just refuses to let the meeting beat you.

The vision

Make every meeting end in a decision, not a recap.

If a meeting decides something, you should walk out of it ahead, briefed, scored, followed up, done. That's the whole point of Heidi: turn the most-wasted hour of the day into the one where you actually win.

how I'm built

Small team. Shipped weekly.

No roadmap theatre, no enterprise bloat. A few principles, held hard.

Shipped weekly.

New every week, not every quarter. The changelog is public and it moves. If something's missing, it's probably landing soon.

Outcomes, not features.

Nobody wants a longer feature list. They want the deal closed and the follow-up sent. Heidi is judged on what changes for you, not on what's on the box.

Your data is yours.

Your meetings, your IP. Not training fodder. Export or delete in a click, built EU-first, honest about what's true and what isn't.

A real human answers.

Small team, no support maze. Every message gets read by a person who can actually do something about it.

Done watching meetings waste you? Hire me.

14-day full trial. No card. The transcript is just my warm-up.

Want the bigger picture, the fight, the movement, the whole why?

Read the manifesto