a rep she almost missed
The coaster hiding behind a full calendar.
Nadia leads a six-person team. On paper, Tom was fine, top of the activity board, most meetings booked, inbox always busy. The kind of rep you don’t worry about, because the dashboard tells you not to.
Then I flagged it: across Tom’s last twelve calls, he was talking 74% of the time and his Trust scores were sliding. ✦ heidiTom’s busy, not effective, he’s pitching over buyers and three deals are quietly stalling. The activity that made him look like a star was the exact thing losing him deals.
Nadia ran one 1:1, not on a hunch, but on the clips. They worked on shutting up and letting the buyer talk. Two weeks later Tom’s talk ratio was under 55%, and two of those stalled deals moved. No PIP, no guesswork, no waiting for the quarter to expose it.
HeidiNadia didn’t need to micromanage. She needed to know where to look. I just pointed.