You chase deals. I chase what closes them.
Tone shifts, half-said objections, the name of the person who actually signs, the signals you swear you'll remember and never do. I catch all of it. I prep you before the call, coach you live while it still matters, and have your follow-up written before you've hung up.
Hedge, not a no. Don't discount, anchor the Q3 outcome she told you she wanted, then ask who signs.
Media slot, looped video (~10-12s, muted autoplay): the whisper sliding in mid-call, the Trust score reacting. PNG poster fallback. Replace with the real Heidi capture.
What is Heidi for sales?
Heidi is an AI meeting copilot for sales reps. It prepares you before a call, coaches you live with cues only you can see, scores the room in real time (Pulse, Trust, Impact), and drafts follow-ups and CRM updates afterward. Unlike a note-taker that only records and summarises after the fact, Heidi works during the call, not after it: one copilot across the full sales cycle, before, during and after.
Heidi runs on Zoom, Google Meet and Microsoft Teams, integrates with HubSpot, Salesforce and Pipedrive, and is built for account executives, SDRs, sales leaders and founder-led sales. Plans start at €40.84/month billed annually, with a 14-day free trial.
Can AI really coach you during a sales call?
Yes, and that's the whole point. Recording the call is the easy part. Reading the room while it happens, and telling you the move before the moment passes, is what actually changes the outcome.
Heidi provides real-time sales coaching: it listens to the call as it happens, detects the pause that ran too long, the tone that just shifted, the objection said half out loud, and hands you the next line to say, through cues visible only to you. There is no visible coaching bot; to the prospect, a normal meeting assistant joined the call. Under the hood, Heidi turns the conversation into three live reads, and for each one, the move to make.
Pulse
Is the room with you right now? Live engagement, so you feel the moment you're losing them, before it's too late to recover.
Trust
Do they actually believe you? A real-time read of buying trust, so a drop on price becomes a reframe, not a lost deal.
Impact
Will anything move after this call? Whether you're heading toward a dated next step or just polite nods.
Straight about the scoring: the exact thresholds behind Pulse, Trust and Impact are proprietary. Heidi shows you the read and the move, not a black-box magic number. It's pattern-reading a great rep already does by feel, measured so it's never missed.
To run one deal well, look what you're juggling.
A note-taker for the recap. A CRM you update by hand. Your manager pinging you for next steps. Your own memory holding 40 accounts. And a follow-up you'll mean to send. That's five things fighting for the attention you need on the call. I'm not one more of them, I'm all of them, running live.
Five tools to run one conversation. No wonder the deal slips through the cracks between them. Close the tabs. I've got it.
Before, during and after every sales call.
Briefed on the buyer before hello.
Five minutes before the call, I've pulled your whole history with this account, what you discussed, how they decide, what they care about, and set the one goal that matters for today. You stop opening the call by reconstructing the last one.
“Last time Marc flagged budget. Don't lead with price, lead with the Q3 outcome he wants.”
GIF ~5s · the prep card filling itself in (fields appearing one by one) when the section enters view. Replace.
The move, the second it matters.
While you're talking, I'm reading the room, tone, hesitation, who's gone quiet, and scoring Trust live. The moment it drops on a price mention, I whisper the recovery: the reframe, the proof point, the question that surfaces the real decision-maker. They see a sharp rep. They never see me.
“Trust just dropped 12 points. Slow down, bring the case study, then ask who else needs to be comfortable.”
There's your decision-maker. Offer to build Sofia's business case, you just turned a stall into a next step.
GIF ~6s · the whisper sliding in as the Trust ring shifts green to orange, cursor visible. Replace.
Follow-up sent before you've left.
The call ends and the work's already done: the follow-up drafted in your voice, the next task created with an owner and a date, the CRM updated, the recap shared. No “I'll circle back.” You move to the next call lighter than you started.
“Follow-up's drafted, the Sofia task is in, and HubSpot's updated. Want me to send it as-is?”
GIF ~5s · the email writing itself line by line, then the task checking off. Replace.
The deal, read live.
The whole live edge in one panel: the whisper lands, Trust dips on price, the follow-up sends itself, exactly as it plays on your screen.
Mid-call whisper
“He's hedging, not refusing. Anchor value, then ask who signs.”
Trust dropping
NorthBeam down 12 pts on price. Bring proof now.
Follow-up drafted
Recap + next steps, sent before you've left the call.
anatomy of a deal she almost lost
Three moments that decided a deal Léa nearly let cool.
Léa runs mid-market deals at a Series B SaaS. NorthBeam had gone quiet, three weeks, no reply. On most teams, that deal dies silently in the CRM and nobody can say exactly when. Léa booked one last re-engagement call, half-expecting a polite no.
Moment one. Marc opened with the line every rep dreads: “Honestly, the budget isn't locked this quarter.” Léa's instinct was to soften the price.✦ heidiThat's a hedge, not a no. Don't discount, anchor the Q3 outcome he told you he wanted six weeks ago.She didn't drop a cent. She re-anchored on a goal Marc had mentioned in passing weeks earlier, a detail Léa had long forgotten, but I hadn't.
Moment two. Two minutes later, the real signal: “I'd have to run it by Sofia anyway.”✦ heidiThere's your decision-maker. Offer to build Sofia's business case before he asks.Trust had just dropped on the page. Léa offered on the spot. The stall became a scheduled next step.
Moment three. By the time Léa said goodbye, her follow-up was drafted in her own voice, the task to prep Sofia's case was created, and HubSpot was updated, before she'd closed the tab. She sent it in ten seconds.
I didn't close that deal. Léa did. I just made sure she didn't fumble the three small moments that quietly decide every big one.
How Heidi compares to note-takers and call intelligence.
An honest look. Some tools do one job well. Heidi's difference is doing them live, across the whole call.
| What you need on a sales call | AI note-takerOtter, Fireflies, Fathom | Call intelligenceGong, Chorus, Avoma | Heidi |
|---|---|---|---|
| Records and transcribes the call | Yes | Yes | Yes |
| Live coaching during the call | No, after only | No, reviews after | Yes, real time |
| Private cues invisible to the prospect | No | No | Yes, no visible bot |
| Real-time scoring (engagement, trust, impact) | No | Post-call scores | Live, per moment |
| Drafts follow-ups in your voice | Basic recap | Limited | Yes |
| Updates your CRM automatically | No | Partly | Yes |
| Contact memory across every interaction | No | Deal-level only | Per person |
| Priced for a solo rep or small team | Yes, cheap | Enterprise pricing | From €40.84/mo |
Where an alternative is genuinely fine: if all you want is a searchable transcript and a tidy recap after the call, a note-taker like Fathom does that well and costs less. If you're a large sales org that mostly needs manager call-review and forecasting analytics after the fact, Gong is built for that. Choose Heidi if you want to change the call while it's still happening, live coaching, real-time scoring, and the follow-up handled, not just read about it afterward.
Built for the people who win or lose in the room.
Six ways of selling where two seconds on the call decide the outcome.
Live objection handling the second a price concern lands, not in a review a week later
Buying-signal nudges on every demo and negotiation, so winnable deals stop dying in follow-up
The second stakeholder flagged before you gloss past them
Follow-up and CRM update drafted before you close the tab
Things reps ask me while the call is live.
Full context on every past call and promise. Ask, and I answer in your ear.
Reps who stopped winging the moments that matter.
“It's not just another transcription tool, it's a true AI copilot. It builds agendas, analyses behaviours and team dynamics in real time, and turns every conversation into actionable intelligence that drives measurable results.”
“As a newer rep, my ramp basically halved. The live coaching hands me the move while I'm still on the call, not a week later.”
“The recap is the least of it. She reads the room live and hands me the next line. Two objections last month I'd have talked right past, both closed.”
Sales copilot questions, answered.
Stop running deals alone.
14 days of the full copilot: live coaching, real-time scoring, follow-ups handled. €0 today. Your next call could be the first one you don't wing.
Card up front, zero tricks, €0 for 14 days. Cancel anytime.