You chase deals. I chase what closes them.
Tone shifts, half-said objections, the name of the person who actually signs, the signals you swear you'll remember and never do. I catch all of it. I prep you before the call, coach you through it while it still matters, and have your follow-up written before you've hung up.
Hedge, not a no. Don't discount, anchor the outcome she told you she wanted, then ask who signs.
Media slot, looped video (~10-12s, muted autoplay): the whisper sliding in mid-call, the Trust score reacting. PNG poster fallback. Replace with the real Heidi capture.
To run one deal well, look what you're juggling.
A note-taker for the recap. A CRM you update by hand. Your manager pinging you for next steps. Your own memory holding 40 accounts. And a follow-up you'll mean to send. That's five things fighting for the attention you need on the call. I'm not one more of them, I'm all of them, running live.
HeidiFive tools to run one conversation. No wonder the deal slips through the cracks between them. Close the tabs. I've got it.
I work the whole deal, not just the recap.
Briefed on the buyer before hello.
Five minutes before the call, I've pulled your whole history with this account, what you discussed, how they decide, what they care about, and set the one goal that matters for today. You stop opening the call by reconstructing the last one.
“Last time Marc flagged budget. Don't lead with price, lead with the Q3 outcome he wants.”
GIF ~5s · the prep card filling itself in (fields appearing one by one) when the section enters view. Replace.
The move, the second it matters.
While you're talking, I'm reading the room, tone, hesitation, who's gone quiet, and scoring Trust live. The moment it drops on a price mention, I whisper the recovery: the reframe, the proof point, the question that surfaces the real decision-maker. They see a sharp rep. They never see me.
“Trust just dropped 12 points. Slow down, bring the case study, then ask who else needs to be comfortable.”
There's your decision-maker. Offer to build Sofia's business case, you just turned a stall into a next step.
GIF ~6s · the whisper sliding in as the Trust ring shifts green → orange, cursor visible. Replace.
Follow-up sent before you've left.
The call ends and the work's already done: the follow-up drafted in your voice, the next task created with an owner and a date, the CRM updated, the recap shared. No “I'll circle back.” You move to the next call lighter than you started.
“Follow-up's drafted, the Sofia task is in, and HubSpot's updated. Want me to send it as-is?”
GIF ~5s · the email writing itself line by line, then the task checking off. Replace.
The deal, read live.
The whole live edge in one panel: the whisper lands, Trust dips on price, the follow-up sends itself, exactly as it plays on your screen.
Mid-call whisper
“He's hedging, not refusing. Anchor value, then ask who signs.”
Trust dropping
NorthBeam down 12 pts on price. Bring proof now.
Follow-up drafted
Recap + next steps, sent before you've left the call.
anatomy of a deal she almost let cool
The three moments that decided a deal Léa nearly lost.
Léa runs mid-market deals at a Series B SaaS. NorthBeam had gone quiet, three weeks, no reply. On most teams, that deal dies silently in the CRM and nobody can say exactly when. Léa booked one last re-engagement call, half-expecting a polite no.
Moment one. Marc opened with the line every rep dreads: “Honestly, the budget isn't locked this quarter.” Léa's instinct was to soften the price.✦ heidiThat's a hedge, not a no. Don't discount, anchor the Q3 outcome he told you he wanted six weeks ago.She didn't drop a cent. She re-anchored on a goal Marc had mentioned in passing weeks earlier, a detail Léa had long forgotten, but I hadn't.
Moment two. Two minutes later, the real signal: “I'd have to run it by Sofia anyway.”✦ heidiThere's your decision-maker. Offer to build Sofia's business case before he asks.Léa offered on the spot. The stall became a scheduled next step.
Moment three. By the time Léa said goodbye, her follow-up was drafted in her own voice, the task to prep Sofia's case was created, and HubSpot was updated, before she'd closed the tab. She sent it in ten seconds. NorthBeam signed eleven days later.
HeidiI didn't close that deal. Léa did. I just made sure she didn't fumble the three small moments that quietly decide every big one.
from “going cold” to signed, once she stopped fumbling the moments
“The live coaching caught two objections last month I'd have talked right past. Both closed. I came from a team that lived in spreadsheets and forgot half its follow-ups, I don't lose deals in the admin anymore.”
— Name, Account Executive · Company · beta
HeidiTwo for two last month. I'm keeping score even when you're not.
I'm not a tool in your stack. I'm the stack.
A note-taker records. A copilot suggests. A CRM stores. A coach reviews, next week. You were never going to win by buying four of them. I do the jobs they each do half of, live, in one place.
Heidi
Prep, live coaching, scoring, CRM sync and follow-ups, one Meeting OS, working while the deal is still alive.
Reps who stopped winging the moments that matter.
“What sold me wasn't the recap, every tool does recaps now. It's that she reads the room while I'm still in it and hands me the move. As a newer rep, my ramp basically halved: I'm closing the kind of calls I used to leave unsure about. The first month she paid for herself twice over.”
HeidiYou did the reps. I just whispered the playbook at the right second.
“I used to spend Sunday nights writing follow-ups I'd promised on Friday and half-forgotten. Now they're drafted before I leave the call, in my voice, and my CRM is actually up to date for once. My manager thinks I got organized. I just got Heidi.”
HeidiYour secret's safe. Mostly because I'm the one keeping it.
The questions reps actually ask.
Stop running deals alone.
14 days, the full copilot, €0 today. Your next call could be the first one you don't wing.