What's the best AI meeting assistant for founders and startups?

Heidi is an AI meeting copilot built for founders who wear every hat. Unlike a note-taker, it preps you before sales, investor, hiring and discovery calls, coaches you live, and clears the follow-ups and CRM after: one tool instead of a stack, from €40.84/month.

Can a non-sales founder close deals with AI help?

Yes. Heidi coaches you live on sales and discovery calls: it reads the room, flags buying signals and hands you the next line, through cues only you can see. It is the sales instinct you have not built yet, running in your ear.

Can it help me prep for investor calls?

Yes. Heidi briefs you before every call (who is in the room, what they care about, what was promised last time) and afterward drafts the follow-up and updates in your voice, so investor and customer relationships do not slip between everything else you are doing.

Does it handle CRM and follow-ups for a solo founder?

Yes. Heidi drafts follow-ups in your voice, assigns tasks with dates, and keeps your CRM updated automatically across HubSpot, Salesforce and Pipedrive, so nothing rots in your drafts while you build the product.

Is it worth it for an early-stage startup?

Heidi replaces a stack (note-taker, call coaching, task tool and CRM hygiene) for one price from €40.84/month, and hands back around one full workday a week. For a founder with no time to hire, that is the cheapest teammate you will get.

Is my data safe and GDPR compliant?

Yes. Data is encrypted in transit and at rest, hosted in the EU, GDPR compliant, never sold and never used to train third-party AI. It is retained until you delete it.

the everything-doers · for founders

You run the company. I run the meetings.

Sales call at 10, investor update at 11, a hire at 2, discovery at 4, and you are the CEO, the closer, the recruiter and the note-taker, all before lunch. The meetings that decide your company get whatever attention is left over. I prep you for every one, coach you live when you are out of your depth, and clear the follow-ups after, so building the company does not drown in the admin of running it.

Try me free for 14 days See a founder's week

5.0G2 + Google · betaBuilt with founders in early access

replace · Heidi media

heidi · your dayLive

10:00 Sales callBriefed, live coaching onready

11:00 Investor updateLast promises pulled upprepped

14:00 CandidateQuestions and notes handledqueued

heidi · after every call

Follow-ups drafted in your voice, CRM updated, tasks dated. You build. I clear the rest.

Media slot: a short looped capture (~10-12s, muted autoplay) of the founder's day filling in and the after-call whisper landing. PNG poster fallback. Replace with the real Heidi capture.

What is Heidi for founders?

Heidi is an AI meeting copilot for founders and entrepreneurs. It preps you before every meeting (sales, investor, hiring, customer discovery), coaches you live with cues only you can see, scores the room in real time, and clears the follow-ups and CRM afterward. One copilot across every hat you wear, instead of winging the meetings that decide your company.

It replaces a whole stack (note-taker, live coaching, task tool and CRM hygiene) for one price, runs on Zoom, Google Meet and Microsoft Teams, and integrates with HubSpot, Salesforce and Pipedrive. Built for solo, early-stage and technical founders. Plans start at €40.84/month, with a 14-day free trial.

the question every founder asks

Can AI help me close when I'm not a salesperson?

Yes, that is exactly the gap it fills. Most founders can build the thing. Reading a room and closing a deal is the instinct you have not had ten years to build. Heidi runs it in your ear: it briefs you before the call, whispers the reframe when trust drops, flags the buying signal you would have talked past, and drafts the follow-up before you have closed the laptop, through cues only you can see.

Before

Briefed on who is in the room and what they want, sales, investor or hire, so you never walk in cold.

During

Live coaching and real-time scoring, so the deal you cannot afford to lose does not slip on a missed signal.

After

Follow-ups drafted in your voice, CRM updated, tasks dated, the admin cleared while you get back to building.

Straight about it: Heidi will not fundraise or hire for you. It makes sure the meetings that do, the ones you are too stretched to prep for, actually land, and that none of them slip through the cracks between everything else you are carrying.

every hat, one copilot

The five meetings running your week.

You context-switch between all of these in a day. Heidi shows up prepped for each.

SALES & DISCOVERY

Close and learn

Live coaching on customer calls, buying signals flagged, the next question handed to you mid-call.

INVESTORS

Prep and follow through

Briefed on every promise and metric before the call; the update drafted in your voice after it.

HIRING

Interview and decide

Questions ready, candidate notes captured while you stay present, a clean recap to compare later.

TEAM & STANDUPS

Align and move

Decisions and action items caught in real time, assigned with dates, so nothing rots between syncs.

see it live

Your day, read live.

The founder's day as Heidi reads it: prepped, coached and cleared, exactly as it plays on your screen.

Deal · NorthBeamlive

Mid-call whisper

“He's hedging, not refusing. Anchor value, then ask who signs.”

live

Trust dropping

NorthBeam down 12 pts on price. Bring proof now.

act

Follow-up drafted

Recap + next steps, sent before you've left the call.

sent

anatomy of a founder's Tuesday

The deal he nearly lost between an investor call and a hire.

Karim is a solo technical founder: great product, no sales background, and a Tuesday stacked four deep. A pilot call with his biggest prospect, an investor update an hour later, a candidate at two, and code to ship by five. The pilot was the one that mattered, and the one he had the least instinct for.

The moment a non-seller misses. Mid-call, the prospect said “we love it, but we'd need buy-in from ops first.” Karim, a builder, heard a compliment. I heard a stall.✦ heidiThat is not a yes: ops is the real blocker. Offer to run a short session with their ops lead before you talk pricing.He offered it on the spot, and the pilot moved forward.

Prepped for the next one before it started. By the time he joined the investor call an hour later, I had already drafted the prospect follow-up and pulled up last month's investor promises, so he walked in sharp instead of scrambling. The admin that usually ate his evening was done by five.

I did not close that pilot, or fundraise, or make the hire. Karim did all of it. I just made sure the meetings that decide his company did not slip through the cracks between everything else he was carrying.

1 day

handed back every week, give or take: the workday founders lose to meeting admin.

“It's not just another transcription tool, it's a true AI copilot. It builds agendas, analyses behaviours in real time, and turns every conversation into actionable intelligence that drives measurable results.”

Ida L., CEO, small business · Verified on G2

the real cost

Five tabs open, or one that does it all.

An honest look at the stack a founder cobbles together to survive a week of meetings, and what one copilot replaces.

Note-takerrecords the meeting you already sat through

Call coaching toolreviews the call a week too late

Generic AI assistantgreat around the meeting, never in the room

Task toolone more list you forget to open

CRM hygieneupdates that rot in your drafts

Heidi

Prep, live coaching, follow-ups and CRM, one copilot across every meeting you run. From €40.84/month.

Where an alternative is genuinely fine: a general AI assistant is great for the work around meetings (drafting, research, code), and a cheap note-taker will transcribe if that is all you want. Neither is in the call with you, reading the room. Choose Heidi if the meetings themselves are where your company is won or lost and you do not have a sales team to lean on.

who it's for

Built for the founder wearing every hat.

One page, one copilot, every kind of founder. Pick the hat you wear most.

One copilot across sales, investor, hiring and discovery calls, instead of a different tool for each hat.

Prepped before every meeting, coached live when you are out of your depth, follow-ups cleared after.

The meetings that decide the company stop getting whatever attention is left over.

Roughly a workday a week handed back, so building the company beats running the admin of it.

Built with founders who wear every hat

they said it, not me

Founders who stopped winging the meetings.

replace · real testimonial

“I'm an engineer, not a closer. Heidi caught a stall I read as a compliment and handed me the save mid-call. That pilot is now our biggest customer.”

Your story here

Technical founder, in early access

You built the thing. I just made sure the meeting that sold it did not slip.

replace · real testimonial

“I did the math after the trial: it replaced my note-taker, my task chaos and most of my CRM hygiene. One follow-up it caught paid for the quarter. As a solo founder, that is a hire I did not have to make.”

Your story here

Solo founder, in early access

Cheapest teammate you will ever hire. I do not even take a desk.

Encrypted in transit and at rest, hosted in the EUGDPR compliant, never soldNever used to train third-party AI

straight answers

The questions founders actually ask.

you're doing everything anyway

Stop being your own note-taker.

14 days of the full copilot: prep, live coaching, follow-ups and CRM, across every meeting you run. €0 today.

Try me free for 14 days

Card up front, zero tricks, €0 for 14 days. Cancel anytime.

one last thing ✦

Sales? CS? Consultant? Tell me what you do, I'll tell you how I help.

Ten seconds, and I'll go first.

Sound on, it's a real voice call