Question 1

What is Heidi's Analytics?

Accepted Answer

Heidi's Analytics tells you whether you're actually improving, not how many meetings you attended. It scores every meeting on Pulse, Trust and Impact, tracks whether you hit the goal you set and how disciplined you were about it, ranks your contacts by relationship strength, writes you a coaching read, and turns the whole thing into levels, badges and one challenge a day. All of it over 7, 30 or 90 days.

Question 2

What is meeting analytics, and why isn't attendance enough?

Accepted Answer

Meeting analytics measures the quality and outcome of your meetings rather than their quantity. Counting meetings attended, calls made or emails sent tells you how busy someone was, never whether they were effective. Effectiveness lives in different signals: did the meeting have a stated goal, was that goal reached, was the conversation balanced, did trust in the room go up or down, and did anything actually happen afterwards. Those are the signals Heidi scores.

Question 3

What are Pulse, Trust and Impact?

Accepted Answer

Pulse is the vibe of a meeting: how the conversation flowed, the tone, the words chosen, whether people understood each other, repetition, talk-time balance and interactivity. Trust is your credibility with a given person, tracked across meetings rather than within one, and it carries freshness decay so a relationship you stop maintaining loses ground on its own. Impact is the probability that something actually happens as a result, weighted from Pulse and Trust.

Question 4

What does the Overview tab show?

Accepted Answer

Overview is the hub: your Pulse, Trust and Impact, your goal-achievement rate, your prep rate, your on-time rate, your top contact and your meeting count, all on one screen. It ends with a verdict, a plain sentence that reads your figures and tells you what they mean. It's a rule, not a free-form AI opinion, which is why the same numbers always produce the same verdict.

Question 5

What is in the Health tab?

Accepted Answer

Health shows your average Pulse, Trust and Impact across your meetings, plus a trend badge on your Pulse over your recent meetings telling you whether it's rising, falling or flat.

Question 6

What does Performance measure?

Accepted Answer

Performance shows your average goal-achievement rate, how often your meetings even had an objective defined, and your Discipline: punctuality, prep rate, follow-up rate, how often you follow up within 24 hours, and your average meeting duration.

Question 7

Where do I see my talk ratio?

Accepted Answer

Talk ratio isn't a tile of its own. It's one of the components of your Pulse score, weighing roughly a quarter of it, so you'll find it inside Pulse rather than as a separate metric.

Question 8

How does Heidi tell me a relationship is slipping?

Accepted Answer

The Relationships tab ranks your contacts by Trust. When someone's Trust drops far enough, they surface as your daily challenge; when it drops further, they're flagged as at risk. A sustained decline is treated differently from a single quiet week, so you're not chased over noise. Trust also carries freshness decay, so silence itself costs you ground.

Question 9

What does the Progression tab do?

Accepted Answer

Progression is the coaching layer on top of your numbers. It computes red flags by rule from your own data — a falling Pulse trend, follow-ups slipping, tasks stacking up late, relationships cooling, thin prep, goals being missed — and turns them into coaching sticky-notes Heidi writes in your language, from your real statistics and nothing else. It becomes available from your second finished meeting.

Question 10

What is The Wrap-Up?

Accepted Answer

The Wrap-Up is a full report on you, and it always runs in the same order: a verdict, what's working, what's bleeding, the pattern underneath, the moves that follow, and a promise for next period. It follows the same 7, 30, 90 or all-time selector as the rest of Analytics, obeys a strict rule to reformulate your real numbers and never invent any, and becomes available once you have three meetings in the window. You can export it or copy it out.

Question 11

What are the Trophies?

Accepted Answer

Trophies is real gamification, recalculated overnight so it's waiting when you open the app. You earn XP for meetings held and tasks completed, across five levels, up to Heidi Legend. There are eight badges unlocked as you go, an anonymised Heidi League showing your rank and how many operators are just ahead and just behind you, and a Daily Challenge picked from your own data rather than from a list of generic tips.

Question 12

What is the Daily Challenge?

Accepted Answer

One thing worth doing today, derived from your own data. Heidi looks for an overdue task first. If there isn't one, it suggests a meeting to prep. If your prep is clean, it points you at a contact whose relationship is starting to slip.

Question 13

Is the Heidi League public? Can people see my numbers?

Accepted Answer

No. The league is anonymised by design. You see your own rank and how many operators sit just ahead of and just behind you. You never see a name, and nobody ever sees your figures.

Question 14

Can I see my team's numbers?

Accepted Answer

Yes. The Team tab loads the real members of your organisation and shows each one's Pulse, Trust and Impact alongside their prep rate, follow-up rate, punctuality, talk time and tasks, ranked by Impact, with strengths, risks and a note from Heidi on each person. Nobody is invented: if you're on your own, you appear as a real member with a flying-solo nudge rather than a fake roster. Adding paid seats is the one part still being wired up.

Question 15

How is this different from Gong, Chorus or an activity dashboard?

Accepted Answer

Conversation intelligence platforms are built for managers reviewing recorded calls after the fact, usually priced per seat for a whole sales org. Activity dashboards count what's easy to count. Heidi is built for the individual operator first: it scores your own meetings, tracks your own habits, ranks your own relationships and gives you one thing to fix today. You don't need a manager, a rollout or a team licence to get value from it.

Question 16

Can I export my analytics or get a weekly email?

Accepted Answer

Not yet. What you can export today is an individual meeting, as PDF, PPTX, XLSX or DOCX, and you can push a meeting recap to HubSpot, Notion, Slack and other tools. Analytics export and a weekly digest are both in construction.

Question 17

Do I need to do anything for the numbers to appear?

Accepted Answer

No. The scores come from meetings Heidi already sat in and from tasks you already completed. There's nothing to log, tick or fill in — which is the point, because any metric that depends on you remembering to update it stops being true within a fortnight.

Question 18

How long is my data kept?

Accepted Answer

Your meeting recordings are retained for three months on Core, twelve months on Pulse and without limit on Prime. That's a retention window for the recordings themselves, not a cap on how far back your statistics go.

Question 19

Which plan includes Analytics?

Accepted Answer

Basic analytics is included from the Core plan. The deeper Insights — Wins and Warnings, Action Discipline, The Verdict and the Insights page — are on Pulse and above. The Team view sits on Prime; the tab is live today, and adding paid seats is still being wired up. The 14-day free trial unlocks the complete Prime experience.

Question 20

Is my data private?

Accepted Answer

Your numbers are yours. The league is anonymised, your figures are encrypted, they're never sold, and they're never used to train anyone else's AI.

Your real performance. Not vanity metrics.

Last 30 days

What meeting analytics should actually measure.

Pulse, Trust, Impact. Three different questions.

Pulse

Trust

Impact

The numbers that actually move you.

Overview

Team

See yourself actually improving.

Same month. Two completely different stories.

マヤが「ただ忙しいだけ」と気づいた月。 she was just busy.

A dashboard you never open measures nothing.

Badges

Heidi League

Daily Challenge

Numbers tell you what. Progression tells you what to do.

Everything I know about you, in one report.

What's shipped, and what isn't.

Live on your real numbers today

Being built, not shipped

Who is Analytics for?

How is this different from an activity dashboard?

Scores, discipline, relationships, written coaching and a daily challenge — over 7, 30 or 90 days.

Operators who stopped counting activity.

Which plan includes Analytics?

Core

Pulse

Prime

The questions people actually ask.

Analytics is the “after”.

Stop counting activity.